In 2018 I worked with east London based arts charity, Rosetta Arts, to develop a digital eco-sphere for them. On the year of their 25th anniversary they were awarded National Portfolio Organisations (NPO) status and successfully applied for Charitable Incorporated Organisation (CIO) enabling them to grow their team and services.
I was brought on as a consultant to develop a new website, identity and brand guidelines, and to ensure this was all showcased in a striking way at their anniversary party at the Gherkin in September 2018. Over five months, I embedded myself within the organisation to really get to know how they work and to learn about their impact and values. I ran workshops for the staff to better understand how they saw themselves, what the new website needed to do and how they wanted to be reflected to the wider world.
The circle within the new logo radiates as the central heart of Rosetta Arts. After understanding the extent to which students, artists and staff valued the art classes, studio spaces and internships that are offered by the centre, it was imperative the new website paid tribute to this. I commissioned students to photograph the interior and exterior of the building and the new website features their photography, as well as artwork produced by so many of the people who have been connected with the centre over the years.
As part of this project I also created a searchable storage system for their digital assets and set up a Customer Relationship Management (CRM) system for the team. This involved selecting the right product, developing workflows based on their processes and needs, customising and implementing the system and finally getting all the staff up and running on it.
Founded in 1993 by radical educator and artist, Yvonne Humble, Rosetta Arts has grown and developed over the past 25 years by responding to the needs and desires expressed by local communities. They deliver engaging courses, creative workshops and innovative participatory art experiences to people across east London and beyond.